Since the Biden Administration released its National Cybersecurity Strategy (NCS) in March, many in the technology industry – W2 Communications’ clients included – have been sharing their reactions to the strategy, as well as outlining how federal agencies can begin to implement the mandates it set forth. At the recent Cyber Central event in […]
On May 5, 2003, we launched Welz & Weisel Communications – now known as W2 Communications – with three clients: Netifice, ZyLab and Sourcefire. At that time we were a traditional public relations firm providing media and analyst relations, content and messaging support. Fast forward 20 years, and today we have grown into a full-service […]
In today’s digital age, thought leadership on social media can be a powerful tool for building business opportunities and making strategic connections. Similar to social influencers, social media thought leaders invest in developing their personal brand and finding unique ways to influence and captivate their audience. However, the focus for thought leaders is on establishing […]
This week on Inside the Media Minds, I sat down with my colleague Steve Bosk, Vice President at W2 Communications, for the second part of our two-part RSA Conference (RSAC) series. With RSAC quickly approaching (less than a month away!) Steve and I wanted to recap some of the great insights we heard during my […]
This week on Inside the Media Minds, our host Christine Blake welcomes AJ Vicens, reporter for CyberScoop, in part one of our two-part RSA series. Prior to CyberScoop, AJ spent eight years at Mother Jones covering everything from data analysis and voting rights, to election security and UFOs. Eventually, AJ found himself focusing more on […]
More than ever, the name of the marketing game is “change” – especially in the past few years. As marketers, we know that agility is one of the many essential keys to success. At our full-service marketing agency, we consistently see the value of agility – to refocus and keep driving key initiatives forward. While […]
This week on Inside the Media Minds our host Christine Blake was joined by Colin Demarest, a reporter for C4ISRNET. With a family history of journalistic talent, Colin set forth to pursue a degree in journalism. He closely covered the 2016 Presidential campaign for the AP during his senior year of college, which spurred his […]
Introducing our Social Media Guide for 2023! Social platforms are powerful tools that help an organization share its message and highlight the brand to external audiences – and this guide can help you ensure your company is headed in the right direction! When planning your social media strategy, it’s important to acknowledge your audience, your […]
In this episode of Inside the Media Minds, our host Christine Blake spoke with Alexandra Kelley, Tech Reporter at Nextgov. Alexandra does not have the most “conventional” background in journalism compared to some of her peers. Prior to journalism, she worked in the private sector at companies like Tenable and GEICO where she wrote about […]
In this episode of Inside the Media Minds, our host Christine Blake sat down with Lindsay McKenzie of StateScoop and EdScoop. From a London-native Biochemistry graduate, to a U.S. Technology Reporter, Lindsay dives into her unique path to covering technology, State and Local Government, and Education (SLED). Her journey started after completing her Science Journalism […]